2023 MRSC
Year in Review
2023
2023
By the numbers
2,000
total stories written, edited and published...
50+
videos created
900+
photos and graphics created for social
media use
2,500 to
4,000+
media inquiries fielded via email, unrelated to active pitching. Strictly media reaching out to us for something they're working on.
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Social Media numbers
By the numbers
MAJOR HIGHLIGHTS
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MAJOR HIGHLIGHTS —
Psyche
The extensive advance coverage, planning a major event at Kennedy Space Center, a team of four on site to capture the behind the scenes magic and moments of our first ASU-led deep space launch. Great example of showing what we can do. Use multiple pics of blastoff, social, story start...
The science team was also instrumental in the Psyche coverage, working closely with SESE, NASA, JPL...
CXFEL
Capturing the CXFEL first of its kind machine that will revolutionize so much, and the initial coverage helped frame and trigger national coverage. (show the image from ASU News with the headline and story start)
Taking the CXFEL story national – with grabs of the stories in Science and Physics Today. Also note the big number of national media hits on CXFEL (Skip has)
Starbucks
Created the “Year of 10,000” video working with Starbucks corporate to highlight the SCAP program reaching a major milestone.
Filmed in three states
Xxxxx of footage captured and other cool Amy stats
National Conversation
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National Conversation —
Microelectronics
Telling the story of ASU’s role in chips and microelectronics – Weekly news blasts for xxx weeks to a curated list of xxx science writers and reporters Other big stats from Gary/Skip Documenting important visits from DoD, Commerce, and more
ANDI
Also telling the fun science stories – like Andi, the heat robot. We pitched and secured so many national hits the researcher asked us to stop pitching it.... And it made Good Morning America.
ASU Online
Developed an entire suite of videos to challenge the narrative of online education, helping us position ASU Online as something very different than the norm. Campaign style approach created XXXX main videos, XXX social media mini videos, and XXXXXX
Big Three
Created a broadcast version of our twice-monthly “Big Three” to introduce target media to important ASU stories and storylines. Bonus – it now is also being picked up to run on stations and Channel 11s.
Chips
Microelectronics
Telling the story of ASU’s role in chips and microelectronics – Weekly news blasts for xxx weeks to a curated list of xxx science writers and reporters Other big stats from Gary/Skip Documenting important visits from DoD, Commerce, and more
ANDI
Also telling the fun science stories – like Andi, the
heat robot. We pitched and secured so many national hits the researcher asked us to stop pitching it....
And it made Good Morning America.
ASU Online
Telling the story of ASU’s role in chips and microelectronics – Weekly news blasts for xxx weeks to a curated list of xxx science writers and reporters Other big stats from Gary/Skip Documenting important visits from DoD, Commerce, and more
Microelectronics
Telling the story of ASU’s role in chips and microelectronics – Weekly news blasts for xxx weeks to a curated list of xxx science writers and reporters Other big stats from Gary/Skip Documenting important visits from DoD, Commerce, and more
ANDI
Also telling the fun science stories – like Andi, the heat robot. We pitched and secured so many national hits the researcher asked us to stop pitching it.... And it made Good Morning America.
ASU Online
Developed an entire suite of videos to challenge the narrative of online education, helping us position ASU Online as something very different than the norm. Campaign style approach created XXXX main videos, XXX social media mini videos, and XXXXXX
Big Three
Created a broadcast version of our twice-monthly “Big Three” to introduce target media to important ASU stories and storylines. Bonus – it now is also being picked up to run on stations and Channel 11s.
Microelectronics
Telling the story of ASU’s role in chips and microelectronics – Weekly news blasts for xxx weeks to a curated list of xxx science writers and reporters Other big stats from Gary/Skip Documenting important visits from DoD, Commerce, and more
ANDI
Also telling the fun science stories – like Andi, the heat robot. We pitched and secured so many national hits the researcher asked us to stop pitching it.... And it made Good Morning America.
ASU Online
Developed an entire suite of videos to challenge the narrative of online education, helping us position ASU Online as something very different than the norm. Campaign style approach created XXXX main videos, XXX social media mini videos, and XXXXXX
Big Three
Created a broadcast version of our twice-monthly “Big Three” to introduce target media to important ASU stories and storylines. Bonus – it now is also being picked up to run on stations and Channel 11s.
AZ Impact
AZ Impact
Extensive coverage of things like ASU West Valley Forward and the Super Bowl.
Created strategic inroads into the Tucson market, suddenly landing consistent coverage in that market.
Aggressive effort to build relationships with Spanish-language media across Arizona and in Southern California (and northern Mexico?)
Tailored efforts to push our tribal and indigenous stories to key tribal media and outlets
Elevated approach to first day of school, enrollment, Salute to Service, Hiuspanic Heritage Month and commencement.
